In Episode 29 of The Engine Room, we sit down with Steve Shickell, Marketing Director at LK Metrology, to explore marketing as the driver for customer demand in the manufacturing sector. Steve shares his insights on balancing short-term lead generation with long-term brand building and why trust is the foundation of effective marketing.

We cover:
✅ The shift from product-focused marketing to customer-centric demand generation.
✅ Why brand trust and credibility matter more than quick wins.
✅ The role of digital marketing in engaging engineers and technical buyers.
✅ How LK Metrology builds lasting relationships with customers beyond the initial sale.
✅ Steve’s top marketing strategies for the manufacturing industry, from content creation to strategic partnerships.