Welcome back to The Engine Room. 

For our first episode of the new season, Rob chats to Douglas Brown, Head of Marketing from MSC. 

From getting stakeholder buy-in, to budget, growth and considering the necessity of your buyer personas, this episode is packed with insight on marketing your manufacturing business. 

Douglas Brown LinkedIn

MSC Supply Co

Rob Dando LinkedIn

Millie Collier LinkedIn

FINALLY Agency

We've had an amazing couple of months learning about marketing within the manufacturing space from our own internal marketers at FINALLY, and the major players in the industry. We've covered it all, from websites to social media, from communities to content. Now though, it's time to take a short break. Don't worry - enjoy listening to this highlights episode and we'll be back on the podcast bar very soon. 

Resources

Finally Agency

Finally on LinkedIn

Rob Dando on LinkedIn 

This week, Rob sits down with Matt Blakeley, Network Development Manager from the Smart Manufacturing Alliance. Together, they discuss how important communities are for manufacturing businesses, the need to inspire the future generation of manufacturing, and what trends manufacturing and engineering businesses are navigating this year.

Resources

Matt Blakeley on LinkedIn

Smart Manufacturing Alliance

Rob Dando on LinkedIn

Support UK Manufacturing Group 

FINALLY Agency 

Following on from March's HUG, where Leroy from Blue Sky ERP joined Rob, Matt and Charlotte from FINALLY, this week we take the automation chat to the airwaves! Rob and Leroy continue to discuss how manufacturing companies must embracing digital changes within their sales, marketing and manufacturing processes. Continuing to do things the same way in this ever changing world is going to hold your business back from growing.

Resources

Blue Sky ERP

Leroy Meares on LinkedIn

FINALLY Agency

Rob Dando on LinkedIn

Welcome to the first ever episode recorded on site at MACH 2022! 

This week our host Rob Dando chats with Logan Wheeler of ASH Technologies about their successes and how they find LinkedIn and Exhibitions to be their primary source of leads. Logan gives great tips for getting started on LinkedIn and how to create engaging stands at exhibitions. 

ASH Technologies design, build and support the world's most advanced inspection technology solutions and enable sophisticated manufacturers to protect quality, minimise risk and advance their capabilities.

Resources

Logan Wheeler on LinkedIn

ASH Technologies 

Rob Dando on LinkedIn

Finally Agency 

Social Planner Cheat Sheet 

This week on The Engine Room Podcast, Rob is joined by Christopher Greenough from SDE Technology. In his role as CCO at SDE Technology, a company he has been part of for 28 years, Chris has had to learn and adapt to new ways of driving sales. Rob chats to him about his success using Twitter and LinkedIn to connect with prospects and drive leads to the business.

Resources

SDE Technology

Chris Greenough - LinkedIn

FINALLY Agency - Social Media Planner

Rob Dando - LinkedIn

Finally Agency 

Follow #TheEngineRoom on LinkedIn!

This week Rob is joined by Jeff Beacham a.k.a The Manufacturer's Recruiter from Authentica Resourcing. Jeff has spent 22 years in recruitment, and he specialises in sourcing the best senior-level talent for the manufacturing sector. 

Rob and Jeff discuss what it takes to hire the best talent, the risk of knowledge transfer, why there is a skills gap and how to plug it, and why succession planning is so important - particularly for the engineering and manufacturing sector. They also discuss personal branding, how to make yourself attractive to employers and also, what you can do as an employer to make your business attractive to new candidates. 

Resources:

Follow Jeff on LinkedIn

Follow Rob on LinkedIn

Finally Agency

This week Rob sits down with Jason Dante. Jason is the Events Director at Mark Allen Exhibitions, who organise shows such as SUBCON and Engineering Design Show and so many more. Jason has a wealth of experience organising trade shows for the manufacturing industry, and he is the man with all the secrets to success at exhibitions. 

In this episode, enjoy insights on what to do before, during and after you visit - or exhibit at - a big trade show like SUBCON. Rob and Jason also discuss how the pandemic has changed in-person events and networking on a large scale, and why the shows this year are going to be bigger and better than ever! 

Resources

Subcon

Engineering Design Show 

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Follow Rob on LinkedIn

Follow FINALLY Agency on LinkedIn

Finally Agency

Alongside her post as Director of Hone-All Precision, Andrea champions the Support UK Manufacturing campaign. In this episode, we invite Andrea Wilson on to discuss her compelling campaign on getting a voice for the manufacturing industry inside Parliament. 

To support the campaign, find and follow Andrea on LinkedIn, and follow & use the hashtags #supportukmfg, #shoutaboutmfg! 

Resources:

Andrea Wilson - LinkedIn

Hone-All Precision

Rob Dando - LinkedIn

FINALLY Agency

FINALLY Agency - LinkedIn

Your website is the ultimate window into your business. Does your website show a genuine representation of your company? Is it easy to use? Does it help your customer on their journey from awareness to taking action? 

What do you get when you put a designer and developer on the same podcast episode? In this episode, our Head of Development Rob Harris and our Graphic Designer Rhys Maher debate the most critical aspects of your website and provide helpful tips and exercises so you can check your website is working hard for your business. Perhaps the trick is to share the secret recipe for KFC chicken batter?

Resources:

Google PageSpeed: https://pagespeed.web.dev/

GT Metrix: https://gtmetrix.com/

ImageOptim: https://imageoptim.com/mac

FINALLY Free Web Audit: https://www.finally.agency/our-services/website-audit

FINALLY Agency: www.finally.agency

FINALLY on LinkedIn: www.linkedin.com/company/finallyagency

Follow #FINALLYEngineRoom on LinkedIn!