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Episode 27: Building marketing muscle - From family business to global brand with Dom Michaelson from Silver Fox
In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space.
We cover:
⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention.
⚙️ The benefits and challenges of having a dedicated marketing team within an SME.
⚙️ Overcoming industry jargon and connecting with customers on a human level.
⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends.
⚙️ Silver Fox's exciting plans for the future, including expansion into the US market.
View all episodes
By Finally AgencyIn Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space.
We cover:
⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention.
⚙️ The benefits and challenges of having a dedicated marketing team within an SME.
⚙️ Overcoming industry jargon and connecting with customers on a human level.
⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends.
⚙️ Silver Fox's exciting plans for the future, including expansion into the US market.