In this episode of the Strong Source podcast, we welcome Martijn Noordhoek, a veteran in the global sugar trade with experience at Cargill, Sucden, Glencore, and now Viterra. Martijn shares how he stumbled into the world of commodities via a freight role and soon found his calling in sugar trading.

He reflects on the steep learning curve for young professionals, the nuances between raw and white sugar, the role of ethanol and Brazilian crop cycles, the effects of geopolitics and logistics on trade flows, the rise of Ozempic and its impact on demand, and the cultural contrasts across major trading houses.