We see this time and time again, another company with a brand that isn’t strong enough to generate the interest required to drive to your goals. You can’t go to market with a message that is similar to any of your competitors. If you don’t have anything interesting or remarkable to say, don’t bother saying anything at all. When content is king, if you can’t create thought-leading content and tell a story that is disruptive, then get ready for meager results from your marketing. It’s not marketing’s fault if your story is vanilla.

What we’ll cover in the show –

• How to take a position, ride it until you die, and leverage it in your content marketing strategy