Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.

This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry.