Join me on this episode of Zero to CEO as I chat with branding and naming expert Grant Polachek about the crucial steps to finding a great name for your startup. We’ll explore why epic brand names like Nike and Google matter and how a name is directly linked to the branding experience. Grant shares his insights on the importance of securing a great domain, when a brand should consider rebranding, and the role of AI in the naming and branding industry. Whether you’re at the beginning of your startup journey or considering a rebrand, this episode is packed with valuable advice on choosing a name that sets your business apart.