SDRs and managers alike often fall prey to the idea of the ‘silver bullet.’ A message so perfect that prospects can’t help but respond.

Let’s rip that band-aid off right now - there is no perfect email. There is no perfect voicemail. There is no perfect message.

Done is better than perfect. And more often than not, the strive for ‘perfect’ holds a lot of teams back.

...now what?

How can you stand out as an SDR? What processes can you adopt to regularly hit quota? What skills can you build to replace that chase for a silver bullet?

From persona development to research best practices to hyper-flexibility, Joe Latchaw joins the UNSUBSCRIBE team to talk about the alternatives to ‘silver bullet’ messaging.

Structure & Questions:

❓ Why do you think some teams are so set on the idea of finding that ‘silver bullet’ message?

❓ What about ‘silver bullet’ tools for your team? Do they have a similar issue?

❓ Let’s discuss this quote: “While seeking silver bullets, salespeople stop using their lead bullets.” What do you think about it?

❓ What would you do instead of searching for silver bullets?

❓ Let’s wrap it all up with a look to the future. What do you think the sales development function will look like in the next few years?