Alan Black is the Founder of Blackad, a copywriting and brand language consultancy with offices in Glasgow and London that’s been putting the right words in the right places for over 20 years.

There’s a lot of noise out there suggesting AI is coming for writers’ jobs. A narrative that is doing real damage. Today we’re talking about the 1.7x copywriter, how the right use of AI lets skilled writers produce more, think deeper, and do the work they actually love, faster.

Blackad website: https://www.blackad.co.uk/

Alan’s LinkedIn: https://www.linkedin.com/in/alanblackad/

Ethan Mollick’s ‘Co-intelligence’ https://amzn.eu/d/0ahKvYDY

When it Hits the Fan on BBC Sounds https://open.spotify.com/show/7s5PLlfCc8RvLUmNR9Bq1M?si=ff59995a02b54d70

AI Rundown https://www.therundown.ai/