In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human.

We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business.

What we yapped about:

1. David’s path from in-house nonprofit work to building WoW Digital
2. How going all-in on a niche made growth way easier
3. Content marketing that actually serves the nonprofit world
4. Staying creative after a decade in the game (and where David gets inspiration from)
5. AI for brainstorming vs. AI for final copy
6. The best advice David’s received

Honourable mentions:

WoW Digital

Nonprofit Digital Success Podcast

MightyNPO

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