On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion.

Show Notes

• The inspiration behind why Tucker and Zach Obront started Book In A Box
• Impressive business results their first author realized from publishing her book through Book In A Box
• The difference between professional writers and people who own a company and want to author a book
• Why a book is so valuable to people who have a business
• How many copies of a book people typically must sell to hit bestseller lists
• What it really means to get a publishing “deal” and the only way to get it
• How you can tell how much a publisher believes in your book by who they hire to design the cover
• The realities of getting on the New York Times bestseller list
• The one and only thing Tucker liked about being a CEO
• What Tucker disliked about being CEO
• What Tucker’s doing now that he’s stepped down as CEO of Book In A Box
• New products/services that Book In A Box is rolling out
• The core values of Book In a Box and why they’re public
• Specific questions Tucker’s asked himself over the past few months to grow as a person, find his passions and outperform

 

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.