The bourbon boom has built up quite a few distilleries as has the cigar boom of recent years. It is challenging to be competitive and also distinguish yourself from the competition. The way we do that can translate over to other areas of life. Let's see where this conversation goes...   Ask questions on the feed during the show or after if you want to be part of the conversation!   Pour one more...light up another...we'll figure it out together.   Please Drink Responsibly byjack.com/bourbonandbs to buy some shirts!   Thanks to our sponsors:   All of you that have been supporting us! Join our patrons at patreon.com/bourbonandbspodcast to help support the continuing growth of the show and the community.   Tinder Box at Easton for the weekly featured cigar and check them out for their current featured cigar at [email protected]   Altadis USA for the weekly second cigar and the continued support   BS Cigar Company for the continued support! Check them out at [email protected] for ordering the BS Gold and BS Silver