What does it mean to be a champion for MSPs in a world of evolving cyber threats and increasing complexity? In this episode, we dive into the mind of Tim Coach, Community and Channel Evangelist at Cynomi, who reminds us that it all starts with a plan—a plan that must continuously evolve to keep up with the shifting landscape of cybersecurity.

Tim brings structure, vision, and purpose to the channel ecosystem. His leadership journey is fueled by a passion to empower MSPs and to demystify the critical role of vCISOs in managing risk, ensuring compliance, and driving strategic growth.

Highlights include:

A successful plan is a commitment to process, consistency and community.

Do you understand your security posture?

The shifting MSSP landscape and why certifications matter more than ever.

How Cynomi helps MSPs move from reactive to proactive cybersecurity strategies.

What it takes to confidently present at conferences.

Whether you're an emerging MSP or a seasoned provider looking to strengthen your cybersecurity playbook, this conversation is packed with insight, leadership lessons, and practical guidance for navigating the next era of managed services.

Follow Tim on LinkedIn and visit www.cynomi.com to learn more.

Time Stamps:

[00:12:05] Success and SOP 

[00:19:30] Managing the security journey

[00:21:35] Factor certifications 

[00:25:33] Presenting and Public speaking

[00:30:59] Approach to identify ideal clients

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If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.

Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.

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