In this episode of Zero to CEO, I speak with Marc Plinke, Founder of Ceres Greenhouse Solutions, about bringing technological innovation to agriculture. We explore the complexities of controlled environment agriculture, discussing which innovations are truly necessary and viable. Marc shares insights into the significance of growing in greenhouses, balancing technology with natural principles, and the patented Ground to Air Heat Transfer (GAHT®) system that enhances greenhouse efficiency. We also delve into the importance of food production, believing in your mission, and how advanced greenhouse technologies can revolutionize our food systems by empowering communities to produce high-quality, local food year-round.