In this episode of Zero to CEO, I speak with Elizabeth Corbett, a leader in sustainability packaging, about how to implement sustainable thinking in your product and packaging. We explore how to balance sustainability with cost considerations while optimizing packaging for different sales channels and enhancing customer experience. Elizabeth shares insights on what sustainable packaging truly means, when to start thinking about it in your product development process, and how the right packaging can drive sales without sacrificing your sustainability goals. This episode offers valuable guidance for anyone looking to make thoughtful, impactful decisions in product packaging.