One of the biggest problems entrepreneurs face is connecting with their niche. The group of people that have your ideal customers and clients within it. This problem is so big, yet it hides in their blind spot. Undetected, they keep trying all the different marketing tactics, and spending a ton on ads and other projects. This has to stop. In this episode I share a very blunt to the point description of the problem and what causes it. This is the niche work that needs to be done so you don't continue to struggle finding your next customer and next sale. It makes your marketing much more effective.