It All Works

2 years, 30 episodes, 270 pages of writing. The It All Works Podcast has come to its series finale. I'm going to share some inside stories and some lessons from my first endeavour as a podcaster. It was just the beginning for me. There's a new show in production.

If you want to get the updates on the new show you can sign up for notifications at itallworks.com. You'll get the launch date and an email the day of the first episode.

In this episode I share a clear definition of what valuable content is and why it is so important during this time. Because, you know getting organic traffic or growth on the platforms isn't exactly getting easier. We need to create content that has real value for your consumer and for your business. I'll give you 3 different types of content , 2 of which you should try to create. And finally, I'll share what makes a piece of content so valuable it will contribute to the growth of your business over and over. 

When entrepreneurs try to launch a new product or service, how different can it be from all that goes into launching an actual rocket into space. Physically it's very different, but in theory, not so much. The launch sequence to anything you want to sell is a very serious endeavour and there are things you must do to make sure it's a success. In this episode I'll share some great points about what you should do to help you with your next product launch, so you can get that thing in orbit and enjoy hitting those sales targets you set.

While we are enjoying the summer and taking some well deserved time off, we can't ignore the fast approaching opportunities that come in September. In this episode I'll discuss how to move in the right direction and be show time ready when business gets back to full speed after labour day. You've been warned, September is coming!

One of the biggest problems entrepreneurs face is connecting with their niche. The group of people that have your ideal customers and clients within it. This problem is so big, yet it hides in their blind spot. Undetected, they keep trying all the different marketing tactics, and spending a ton on ads and other projects. This has to stop. In this episode I share a very blunt to the point description of the problem and what causes it. This is the niche work that needs to be done so you don't continue to struggle finding your next customer and next sale. It makes your marketing much more effective.

Today we discuss the real ROI of strategy in the interview I had with Alex Brueckmann, a 15 year strategy veteran who has worked with some of the biggest brands in the world. The best part is, getting real strategic help that can have a profound effect on small businesses and solo entrepreneurs is now becoming accessible, thanks to Alex. In this episode you'll discover why.

You, your business, products or services all have a message. The real question is, what is it? When you try to market any of these things, what does your message do to help your business grow? Hopefully it tells people exactly what it is about, with no confusion. This is one of the most challenging things entrepreneurs have to do with their marketing, get the message across crystal clear and start growing their ideal audience and their brand. 

In episode 24, season 1 finale I discuss how something comes into existence, and moves from being obscure to mainstream. That it some how won a large number of people over and now it is commonly accepted or desired. What has to happen to get a product or service to succeed when nobody wants it? And why do so many products, and some of them great, never make it? The main reason, the simple reason is, no one has seen it yet! Enjoy!

Online summits are still one of the best ways to grow your following, email list and network. There have been a number of people who laughed their business or boosted their sales form creating an event like this. But, there have been many that tried and failed because they didn't do them properly. It's doesn't mean summits don't work. They do, really well. You just can't cut corners. Doing this right can make a huge impact on your business. In this episode I discuss 7 key areas people should focus on for that success. But doing them you will optimize a summit and create the results you were looking for.

One of the best tools you can use to grow your online business might be at the bottom of your tool box or you've forgotten about it. Google Analytics is one of the tools that most entrepreneurs once focused on, now they have neglected to keep up with all it can do to help you make better marketing decisions when it comes to your website. It still works, extremely well. Find out why.