It All Works

In this episode I share some insight on pricing for online coaches and consultants. There's been an ongoing debate about how much people should charge for their time, programs and courses. The one mistake you don't want to make is pricing yourself out of business. I think there might be some things that can help us get to a number that is good for everyone.

This week's topic is self inflicted marketing pain. it's the worst type. Because we do it to ourselves. And for all the books we have read, courses taken and experts we've listened to, we still find ourselves doing some obvious things that hinder our business. Maybe this time you'll hear something that will change those nasty habits now and in the future.

Making a Facebook Group work for you is no easy task, that is if you want to do it right. Again, people often are in awe of the size of the group, rather than the purpose, value or effectiveness. But, they really work if you do them properly and under the right conditions. This weeks podcast talks about many things people might not have considered and hopefully it will help you with your group!

This week's topic is surveys. There's so much information you can gain from asking people questions. But you're only going to get what you need from it if you take a little time to plan and understand all the things you need to do it right. It's more than just some questions. There's a way of doing surveys that inspires people to participate and get you the data you were looking for. So I have just one question for you.. are you in?

This time last year, we could not have imagined 2020 to be what it was. Through the entire year we were always on shifting ground, and it was constant. Entrepreneurs had to make some pretty bold decisions just to adapt and survive. And those decisions became lessons. And the lessons have become culture. And we are taking them into 2021 with a business landscape that has changed.

Even though business online in 2021 will be a continuation of the trajectory of 2020. The very nature of being able to do business online afforded survival and success. And the smart players aren’t going to throw out their investments when the dust settles. I’m going to share what it means when your environment gets a sharp influx of competitors and the bar get raised.

This week I'm talking about Niche. I'll bring some clarity as to what it is, how it can help you and if you're struggling it might be the problem, and it's in your blind spot. People generally don't see the importance of being accurate and going deeper into the process of defining their niche. This has caused problems for their business right from the start. So let's get this right!

This week I'm talking about guest speakers and hosts and the arrangement they enter into with each other, and why it needs some attention. What did the extraordinary speaker do to set themselves apart from the rest, and what can we do to get some of that success.

I’m going to be talking about a particular part of branding. It really doesn’t matter what business you’re in. Your brand counts. It’s part of your reputation and it is another piece of the foundation that supports your marketing efforts. That’s why i’ll use December as the shining example because of how people feel about and how they interact during it, what learned and applied, and then take it a bit further.

I'm going to be talking about Lead Magnets, because can really work for your business if they are done well. Getting leads or contact information gives your business a second chance to have a conversation, share a little bit of that thing you do and get discovered. A Lead magnet can get you those leads. They are still very effective, but there's more to it now. More than just the mechanics, we need to consider what makes a great lead magnet these days.

In this 2nd Episode, I talk about the eternal impact of having an email list as a foundational part of your business. Like it or not email is everywhere, in the background keeping you in the loop. It's certainly not out of date and if you deny the importance of having one, then you will be serving at the will of other entities that do have email lists.

I'll discuss what you can do with an email, not just the basics. I'll share some things you may not have considered so far. Then I'll tell you about the information an email list can provide and what you can do with it. And finish off with how to optimize your email list experience. If you have a email list or just thinking about starting one, listen to this episode.