It All Works

There's a better chance of success if people would learn to stay in their lane and go faster. Too many times people have made changes, pivoted or quit before their online business had the chance to succeed. Listen to this weeks episode and discover how staying in your lane may just be the easiest thing you can do to help your business.

It's one thing to have an audience but it's even better to own one. You might be spending a lot of time lightly entertaining a few folks, but the entrepreneurs that are succeeding the most, own their audiences, their attention, admiration and even their email addresses. This weeks episode sheds a lot of light on how that happens.

Becoming a destination isn't a new strategy, it's been done on a large scale and it works. So well, it has convinced entrepreneurs not to invest in having a destination of their own. And that's the problem. In this episode I share how it worked and why you should start creating a destination of your own.

Marketing strategies don't vanish, they evolve and are re-engineered for the present time. Unfortunately entrepreneurs are quick to grasp for the new shiny thing and completely discard the old. This is why some of the updated tried and true online marketing strategies and tactics are not only working, they are working well. Proving again when done properly and under the right conditions, It All Works!

When we look around and see all the people who have succeeded or failed online, there is one huge difference between them. It's the stream of content they provided. The success came from making sure their followers got some thing they valued so much, the followed and regularly consumed their content. This week I talk about "what's in it for them", for your audience and followers. And what you could do to increase the engagement your efforts deserve.

Do you know where your spot is in the online business world? The spot is where your ideal clients and customers will find you. If you feel like you're not getting the traffic you need or the connections you want. You might just be in the wrong spot. On this episode I share what the spot is and how you might be able to find it.

I'm going to share a point of view about the faking, cheating and distorting that is going on, while people try to grow an audience and following. It's not a pretty subject, but what every your thoughts are, keep an open mind. Everyone is trying to achieve something, one way or another.

Have you ever made your mind up about a purchase before they gave you the sales pitch? Sure you have, so have I. When I did, in that moment, I was sure the purchase was what I wanted and needed. Being able to accomplish this might be a little different, but it's more fun than trying to close sales with a pitch and a lot of extra effort. In this episode I share what contributes to the sales that close before you pitch.

Organic traffic isn't what it use to be. We now have a choice to make, pay for the traffic we use to get for free or find a way to get organic traffic in the online ecosystem as it is today. There are traditional ways that work, and a few new ways that can help. What it's going to come down to are methods that set us apart from the rest and get the system to want to help us.

In this episode I talk about the new app on the block, Clubhouse. From the very interesting and exclusive launch to the neat ways this audio broadcast app is a rethink of talk radio. I'll discuss the early adopters and what's happening as this app starts to grow. With or without you there are some great opportunities, to once again get into a new space early and grow your audience.