Outliers Project

Episode 27: Musicology Co's Rachel Gardner - When Belonging Doesn’t Exist, You Create It


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In this episode, Molly sits down with Rachel — someone she’s known for over twenty years — to explore what actually drives people like her. The wiring. The risk tolerance. The audacity. The weirdo energy that most of us tried to bury when we were young.

They talk about why outliers do what they do even when it doesn’t make sense on paper, why belonging often only appears after years of searching, and why the success we see from the outside is almost always built on 99 quiet failures no one talks about.

Rachel shares how Musicology Co. became more than a record store… it became a third space for misfits, musicians, and anyone looking for a place to land. She opens up about leadership loneliness, creative identity, the collapse of gatekeeping in culture, and why physical music is having a resurgence in a world obsessed with algorithmic surface-level art.

If you’ve ever felt out of place, underestimated, too ambitious, or too weird, this conversation is a mirror and a map.

This is what it looks like when someone refuses to shrink, builds something from scratch, and creates belonging where none existed.

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Outliers ProjectBy Molly Hawkins

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