Building a personal brand and how we made a living off of it

 

What is a personal brand?

Process of managing and optimizing the way you are presented to others.

How you act on social media and in real life

How hard you work

Your reputation

Everything from the clothes that you wear to the level of professionalism you have when talking to others

This will help build trust and consistency

 

 

 

 

Whats cool about a personal brand

You get to be yourselfWhile building credibility

You will gain higher perceived value.

Can get back into all the things you were into before bills

You attract other people with similar interests and hobbies

Can turn into a communityAssociation with a market niche

If paired with the right business model its amazing

You can make 6-7 figures a year by learning how to market yourselfIt will help you have a steady stream of customers and business partners

People will seek you out instead of you seeking them out

Each new interest could potentially become another source of income

Leadership opportunities: you are establishing yourself as an authority

 

 

 

 

What do I aim for my brand to say:

I’m.. (Tim)

Young

Ambitious

Funny

Proud of ADD

Husband

Father

Family oriented

Goal oriented

Mentor

Life Coach

Actually making shit happen

Helping ppl make money and expand their horizons

Future 7 figure earner

Future World traveler

 

I’m.. (Lacy)

Young

Ambitious

Logical

Wife

Mother

Family & Goal Oriented

Leader

Spiritual

CBD resourceMarket Niche: pregnancy and breastfeeding

 

NOTE: Specificity is huge: With a specific niche focus you will have relevancy and more opportunities to prove that you know what you are talking about.

 

 

 

 

How to get started

 

- Write down 5-10 interests (Putting out my feelers for ppl)

 

Questions to ask yourself:

What is the one thing that everyone says you rock at?

What are your passions and interests?

What do you read about most often?

Will you still be interested in this particular area six months or a year from now?

 

 

(Both professional and personal, you need variety)

self development Builds strengths

Personal awarenessIdentifies weaknesses

PsychologyWhy people do the things they do

Ways to make and multiply moneyNetwork Marketing

ForexThese all have potential communities

With people who also want to just be themselves but they don’t know how to and are looking for a mentor

Family

Being a good and involved husband and father

Real estate

Luxury Vehicles

Fashion

Foodie/Restaurants

Overall VisionCreate a pool of investors

Create new businesses out of different passions

Create schools that give free education

Aquire assets for my peers

live like dan bilzerian but with a full family

 

Who do I want to be my audience or who is my audience

- Gender

- What kind of design catches their eye

- Income Bracket

- Different resources, different budgets

- How do they receive information

- What platforms do they use mostly

- What times are they on

- What kind of content do they like

 

- What do they find interesting

- What problems do they have

-

 

Design

- Please please please don’t overlook this

- Crappy design can cripple your brand and ppl won’t pay attention

- This is what grabs your attention

- Good design can make you stand out in a world of shitty design

- Find inspiration from current brands and websites

- Pinterest

- Behance

- Youtube

- Canva

- Over

 

Examples:

- Simplistic and modern brands (Apple, Luxury Brands)

- Chris do

- Joe Knows Best

- Marques Brownee

- Tech review you tubers

- Luxury Car review channels

 

 

Tools to use nowCanva

Over app

 

Learn the tools the Pros use (Over a period of time)Illustrator

Photoshop

Lightroom

After Effects

Adobe Premier

These skills alone will make you stand out and make you money

 

Brainstorm Content Ideas:

What can you teach people? (Tutorials)

What are you into that thousands of other people could get into

Take an overall topic and break it down into sections

Make a post/video/live about each section

Interact with your audience (Big or small)

Show them your journey from the beginning

That makes ppl connect with you

Voice your new goals or what youre pursuing currently or in the future

Make sure you actually do that shit or its pointless, it’ll be all talk and no one will care

 

NOW that you have established your personal brand interests, you can begin posting about them in between promotional posts OR integrating them together.

 

2 brand posts per promo posts

 

Picking and organizing a platform

Pick strongest platform (Most active)Start building there

Build an audience then start carrying them over to new platforms

Current PlatformsFacebook

Podbean/Itunes

Youtube

No need to start 9 new accounts that you have no following onYour time is better spent making content then learning how to use these platforms and growing an audience

Take your top platform and start learning how it works (algorithms)

 

Time:

This is going to take time and consistency before anyone starts giving a shit

If you do this for 2-3 months then fall off, youre never going to see the results that are possiblemake this a 5 year goal, I mean its fun because youre just being yourself and learning how to do cool shit around that

People normally start doing this and want to see the money, connections and leverage immediately, this is a game of patience and tinkering with what people gravitate to, if you try to rush the process to get to the money, ppl will see that and they won’t care

For those who are like whats the point? (After 2-3 years we currently m are $500 a fb post compared to what we make monthly) Think on that next time you think on giving up another thing that didnt happen overnight