In this episode, I sit down with Sam Bennett — author, speaker, and longtime coach to creative entrepreneurs and the folks who insist on building businesses around work they actually love. Sam has spent her career helping people whose talent is undeniable but whose pricing rarely reflects it, and she has the rare ability to make the hard conversations about money feel both practical and possible.

We get tactical. Sam breaks down the actual mechanics of raising your prices — when to do it, how to communicate it, how to handle the moment when a longtime client pushes back, and what to do when the voice in your head says you're charging too much. If you've been undercharging for years and quietly wondering how you got here, this conversation will give you both the framework and the permission to change it.

This is one of those episodes I find myself recommending over and over, because the lessons hold up regardless of what year it is or what stage of business you're in.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

Connect with Sam:Website: https://therealsambennett.com

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

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