In last month’s segment of #BBE, Elizabeth Kleinveld invited Lars Markull, founder of Embedded Finance Review, and Philipp Buschmann, CEO of AAZZUR. Celebrating the podcast’s sixth anniversary, the episode explores major trends across funding, regulation, partnerships, and the rapid rise of embedded finance. Key topics include the deep fintech–bank partnership between Allegro and PKO Bank Polski, Italy’s CDP blocking the sale of Nexi for strategic infrastructure reasons, and BaFin’s €45m fine against JP Morgan ahead of its 2026 Chase launch. Revolut expands with Booking.com via Revolut Pay, signaling its broader ecosystem ambitions. Funding trends show U.S. fintech investment slowing except for megadeals like Ramp, while Europe sees growth. The thematic deep dive highlights embedded lending’s breakout year, expanding across marketplaces, SaaS platforms, and traditional enterprises, with Germany’s embedded finance market projected to surge through 2030.