How does Jimmy Buffett's Margaritaville and chiropractic fit together? They both started with an idea and then built an empire around it. BJ Palmer could have kept chiropractic a family secret like his dad wanted, but he knew it was bigger than the 2 of them. Jimmy Buffett has taken 1 hit song and knew he could make something more out of it, and is one of the top grossing recording artists of today! Not because he has more hit records, but because he knows how to market himself. We can take a lesson from that! Happy Holidays!