In this episode, Brady Colby, a market research expert at Validated Insights, joins the podcast to break down their latest report on the Online Program Management (OPM) market. Brady shares key insights on how institutions are moving away from revenue-share OPM models in favor of fee-for-service partnerships, why colleges now have more control over their online programs, and what this means for the future of digital education. If your institution is considering launching or scaling online programs, this episode is packed with data-driven takeaways you won’t want to miss!

Guest Name: Brady Colby - Head of Market Research at Validated Insights

Guest Social: LinkedIn

Guest Bio: Brady Colby is the head of the market research practice at Validated Insights. Brady previously founded a boutique, data-centric higher education and educational technology market research firm called 32EDU in 2019. Following the Validated Insights acquisition of 32EDU in November of 2023, Brady now serves as the Head of Market Research at VI. Brady has more than a decade of experience in higher education market research and has provided valuable data and insights to hundreds of institutions and businesses across the globe. Brady was the first ever “Expert in Residence” at HolonIQ and has been featured in nearly every higher education focused publication.

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