In this episode, Brady Colby, a market research expert at Validated Insights, joins the podcast to break down their latest report on the Online Program Management (OPM) market. Brady shares key insights on how institutions are moving away from revenue-share OPM models in favor of fee-for-service partnerships, why colleges now have more control over their online programs, and what this means for the future of digital education. If your institution is considering launching or scaling online programs, this episode is packed with data-driven takeaways you won’t want to miss!

Guest Name: Brady Colby - Head of Market Research at Validated Insights

Guest Social: LinkedIn

Guest Bio: Brady Colby is the head of the market research practice at Validated Insights. Brady previously founded a boutique, data-centric higher education and educational technology market research firm called 32EDU in 2019. Following the Validated Insights acquisition of 32EDU in November of 2023, Brady now serves as the Head of Market Research at VI. Brady has more than a decade of experience in higher education market research and has provided valuable data and insights to hundreds of institutions and businesses across the globe. Brady was the first ever “Expert in Residence” at HolonIQ and has been featured in nearly every higher education focused publication.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register