Cannabis as a beverage offers the consumer an alternative to the traditional consumption of cannabis products. This revolutionary approach to consuming cannabis has now become a huge trend, with experts predicting big numbers for the category. As a cannabis beverage brand in a market category that is relatively new, there are many commercial factors that deviate from the established practices. Join Sid Patel, CEO of Beverage Trade Network, in this exciting new episode of The Wine Whiskey Weed Show where he chats with Lisa Hurwitz, President of Happi. Lisa describes the strategies she follows to successfully tackle the challenges faced in building and marketing a cannabis beverage brand.