In this episode of the Wine Whiskey Weed Show, host Sid Patel returns with a deep dive into the world of beverage business growth, featuring special guest Ian Perez, Brand Execution Manager, and MaryAnn Pisani, Chief Revenue Officer, from MHW Ltd.

Sid and Ian discuss the entire commercialization process, breaking it down into key stages like product development, production, and sales distribution, offering invaluable insights for entrepreneurs looking to bring beverage brands to market.

Ian and MaryAnn shares essential checklists for each stage and explains how MHW, a leader in the U.S. drinks industry, now provides services for brand development—from market analysis to practical steps for a successful launch.

Sid also adds his own experiences with building beverage brands, making this episode a practical guide for anyone in the industry.

In this episode of the Wine Whiskey Weed Show, Sid Patel speaks with Matthew Citriglia, Director of Education at Southern Glazer’s Wine & Spirits, to discuss how hospitality and education form the backbone of successful sales strategies.

Learn how to train a strong sales team, the consultative approach to selling, and insights into regional trends that can boost sales.

This episode is a must-listen for brand owners, distributors, and sales professionals in the beverage industry.

Philip James is the founder and CEO of Firstleaf, one of the largest wineries in the US, producing wines from around the world and selling them directly to hundreds of thousands of consumers. Philip is a serial entrepreneur who has built a career combining cutting-edge technology, consumer insights, and the talents of world-class winemakers to create and deliver finely crafted wines at affordable prices, with online sales of over $500 million to date.

In this video, we chat with Jessica Kogan, Chief Growth & Experience Officer at Vintage Wine Estates, one of the true digital marketing icons of the drinks industry who built the Cameron Hughes Wine, a digital native business that she co-founded.

In this insightful video, join Sid Patel, CEO of Beverage Trade Network, as he engages in a captivating conversation with Master of Wine, Peter Marks. With a wealth of experience in the wine industry as a professional and educator, Peter, the Vice President and Partner at Napa Valley Wine Academy delves into the vital role of education in the wine business.

Discover valuable insights as Peter sheds light on the essential skills worth pursuing for those embarking on a journey in the wine industry, as well as the skills that seasoned professionals can add to enhance their expertise. Learn how wine education plays a crucial role in driving sales and the prerequisites for a successful education path.

If you are passionate about wine and eager to gain knowledge from a true industry expert, this video is a must-watch! Don't miss out on the opportunity to expand your understanding of the wine business and take your passion to new heights.

Discover the fascinating world of beverage de-alcoholization with Sid Patel, CEO of Beverage Trade Network, in this exclusive behind-the-scenes tour of BevZero's state-of-the-art facility. Join Sid as he engages in an insightful conversation with Matthew Hughes, Director of US Operations at BevZero, unraveling the scientific process behind de-alcoholization.

In this captivating podcast, Matthew guides you through the facility, offering a close-up look at the meticulous process of storing and distilling wines to eliminate alcohol content. Gain a comprehensive understanding of how BevZero's innovative techniques ensure the preservation of flavor while reducing alcohol levels. Witness firsthand as the wines are carefully stored back in the tanks, ready to delight discerning palates.

Unlock the secrets of de-alcoholization in the beverage industry and gain valuable insights from industry experts. Don't miss out on this informative and visually stunning exploration of BevZero's facility, where science and craftsmanship converge to redefine the art of producing exceptional alcohol-free beverages.

In this insightful discussion, Sid and Todd delve into the intricate workings of the wine brokerage business. Discover how suppliers can identify and capitalize on emerging opportunities within the market while staying ahead of industry trends. Todd, drawing from his extensive experience as a bulk wine broker, shares valuable insights into the operations of CIATTI, the leading bulk wine broking company.

Gain exclusive knowledge about the types of customers that CIATTI deals with, providing you with a unique perspective on the industry's largest players. If you're considering to enter the world of bulk wine and eager to explore the realm of wine brokerage, this video is a must-watch.

Todd, in this engaging conversation uncovers the secrets and strategies behind successful wine brokerage. Enhance your understanding of the market, gain valuable insights, and take your wine business to new heights.

Join Ankita Okate, Chief Growth Officer at Beverage Trade Network, as she sits down with Jacob Lovell-Hewitt, Bar Manager at Publiq, for an insightful conversation.

In this engaging podcast, Jake shares his expertise and gives us a glimpse into the dynamic world of bar management. He sheds light on his role as a Bar Manager and discusses the intricacies of running a successful bar station. From managing the team to coordinating with various suppliers, Jake reveals the behind-the-scenes operations that contribute to a memorable bar experience.

Join Ankita Okate, Chief Growth Officer at Beverage Trade Network, as she takes you inside the prestigious 67 Pall Mall. Ankita engages in a fascinating conversation with Federico Moccia, the Head Sommelier at 67 Pall Mall, where they delve into the interesting world of a sommelier in a distinguished wine club.

In this discussion, Federico unveils the intricacies of his role as a head sommelier within the unique setting of a wine club. Contrasting with the traditional restaurant or hotel environment, Federico explains the distinctive nature of catering to club members who become regulars, fostering deep relationships with them. As these members are wine connoisseurs themselves, Federico shares his insights on satisfying their curiosity by providing in-depth knowledge about new wine regions and countries to explore.

At the forefront of his responsibilities, Federico ensures that his team at 67 Pall Mall meets the impeccable standards set by the establishment. Consistency in service, relationships, and quality are of paramount importance in creating an exceptional experience for the discerning members.

Federico also offers a glimpse into his craft of curating the extensive wine list at 67 Pall Mall, and how to ensure the profitability of the wine list. From seeking out value-for-money wines with excellent aging potential to selecting seasonal offerings that harmonize with the chef's culinary creations.

Join Sid Patel, CEO of Beverage Trade Network, in an insightful conversation with Nate Azark, Founder & Creative Director at 12 Line Studio, as they delve into the fascinating world of branding and packaging for beverage brands. In this captivating discussion, Nate shares his expertise on the intricate process of creating a design system that harmoniously aligns with the personality of a brand, captivating consumers and leaving a lasting impression.

Nate explains about the crucial elements involved in developing a brand identity, such as color palettes, typography, and graphic elements, and how they can profoundly influence consumer perception. Nate sheds light on the importance of understanding a brand's personality, values, and positioning to create a cohesive design system that effectively communicates the desired message.

Whether you're an aspiring beverage brand owner, a marketing enthusiast, or simply curious about the intricacies of branding and packaging, this conversation offers invaluable insights and practical advice for building a strong visual presence in the competitive market.

Don't miss this engaging conversation, where Sid Patel and Nate Azark delve into the fascinating process of branding and packaging, unveiling the secrets behind captivating consumers with visually striking designs that bring beverage brands to life.