Branding is critical for any business, but it is especially important in an emerging market like the cannabis industry.
The cannabis industry is now entering the legalization arena, providing an opportunity for businesses to employ quality branding practices. Brands can utilize their story and identity to develop memorable and successful products to reach the appropriate market.
You can give your product a voice that the audience can relate to, connect with on a personal level, and carry with them beyond merely visual appeal by knowing how to correctly brand your product.
As the cannabis industry continues to rise in popularity, businesses need to focus on creating an identity that will connect with the right audience if they want to succeed in this growing industry.
In this latest episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network is in a conversation with David Paleschuk, Chief Brand Officer at Matters. Group. David comes with 15+ years of brand-building and consumer marketing experience, and he deep dives into the essential aspects of branding and what practices can be followed by cannabis businesses to build a successful brand.