Distribution is one of the first things businesses think about when they are considering getting into the cannabis industry.

Distributors are equipped with an understanding of the market and have crucial business relationships with retailers.

But this doesn't always mean they are successful at getting a placement for your brand, especially considering a niche segment like cannabis beverages.

In this insightful episode of The Wine Whiskey Weed Show, Sid Patel, CEO, of Beverage Trade Network, chats with Paulo Sobral who is a Consultant and Advisor to various cannabis beverage brands.