Understanding the basics of a product development cycle is essential to nailing the roll-out of your new cannabis product. A successful, high-quality product launch needs to kick off with an intimate understanding of what the consumer needs and expects from a new cannabis brand, where their expectations lie, and how you need to modify and adapt your normal product development process to meet these challenges.

In this insightful episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network and Cannabis Drinks Expo, is in a conversation with Shehzad Hoosein, Chief Operating Officer at Cannabistry. Shehzad brings with him immense knowledge of developing CPG brands as the Program Director at Diageo and helps us understand the similarities and the challenges he has faced transitioning into the cannabis industry.