Cannabis is a relatively new industry, and retail cannabis laws are constantly changing. One wouldn't be surprised to find varying regulations and compliance across each state. This can be very confusing to the merchants and dispensary owners that want to participate in this growing and soon to be booming market. As a cultivator and wholesale cannabis brand working with various other consumer product brands, one has to constantly deal with various challenges faced by the cannabis industry.

In this insightful new episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network, is in a conversation with Meagen Anderson, Director of Wholesale at Highway Horticulture. Meagen talks about what her role looks like and how she addresses the challenges involved in this constantly evolving industry.

A great CEO is someone who is an effective leader and leaders are admired for their strong foundational character and sense of integrity. A CEO is also an ambassador for the brand, company or the organization he or she is representing. While the role is rewarding and influential, meeting the high standards and wide-ranging expectations of stakeholders, customers and employees can be quite challenging. In this episode of The Wine Whiskey Weed, Sid Patel, CEO of Beverage Trade Network talks with Benjamin Larson, CEO of Vertosa, as Benjamin explains his responsibilities as a CEO and the challenges faced by him.

Numerous new brands are entering the cannabis beverage market as beverage and cannabis technology continue to converge. Cannabis infused beverages are an innovative category of beverages that has been made possible due to the scientific and technological inputs in developing the category. The drinks are developed using THC, CBD, or other cannabinoid extracts to be included in the beverage. As a cannabis beverage brand, the idea is to design a safe, consistent, and effective cannabinoid infusion for better consumer experiences.

In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Cannabis Drinks Expo, chats with Nick Jackowetz, Chief Scientific Officer at Cirona Labs. Here, Nick explains the product development cycle of a cannabis drink and the various challenges involved in developing such a product.

A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help in turning ideas into a story that you can share with potential investors and consumers. The core ideas of cultural trends are weaved into such stories, which makes them much more real and appealing from a consumer point of view. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connect with a new consumer demographic. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats with Lisa Weser, Founder of Trailblaze. Here, Lisa explains how a great PR narrative is beneficial for a brand, especially in the cannabis beverage category.

The cannabis industry is growing at a rapid pace and is moving beyond recreational and medicinal purposes and more towards mainstream consumer products.

This shift has resulted in the creation of exciting new categories like cannabis beverages. As a new cannabis beverage brand, your top priority should be to get these products to the market as quickly as possible so that your order cycles bring you constant revenue.

In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats with Ave Miller, Co-founder, and VP of Sales at Uncle Arnie's.

Here, Ave elaborates on the challenges involved in running a cannabis beverage brand and how he is able to position his product across multiple locations.

Cannabis as a beverage offers the consumer an alternative to the traditional consumption of cannabis products. This revolutionary approach to consuming cannabis has now become a huge trend, with experts predicting big numbers for the category. As a cannabis beverage brand in a market category that is relatively new, there are many commercial factors that deviate from the established practices. Join Sid Patel, CEO of Beverage Trade Network, in this exciting new episode of The Wine Whiskey Weed Show where he chats with Lisa Hurwitz, President of Happi. Lisa describes the strategies she follows to successfully tackle the challenges faced in building and marketing a cannabis beverage brand.

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space.

Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space.

Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space.

Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space.

Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.