Numerous new brands are entering the cannabis beverage market as beverage and cannabis technology continue to converge. Cannabis infused beverages are an innovative category of beverages that has been made possible due to the scientific and technological inputs in developing the category. The drinks are developed using THC, CBD, or other cannabinoid extracts to be included in the beverage. As a cannabis beverage brand, the idea is to design a safe, consistent, and effective cannabinoid infusion for better consumer experiences.

In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Cannabis Drinks Expo, chats with Nick Jackowetz, Chief Scientific Officer at Cirona Labs. Here, Nick explains the product development cycle of a cannabis drink and the various challenges involved in developing such a product.