A great CEO is someone who is an effective leader and leaders are admired for their strong foundational character and sense of integrity. A CEO is also an ambassador for the brand, company or the organization he or she is representing. While the role is rewarding and influential, meeting the high standards and wide-ranging expectations of stakeholders, customers and employees can be quite challenging. In this episode of The Wine Whiskey Weed, Sid Patel, CEO of Beverage Trade Network talks with Benjamin Larson, CEO of Vertosa, as Benjamin explains his responsibilities as a CEO and the challenges faced by him.