A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help in turning ideas into a story that you can share with potential investors and consumers. The core ideas of cultural trends are weaved into such stories, which makes them much more real and appealing from a consumer point of view. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connect with a new consumer demographic. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats with Lisa Weser, Founder of Trailblaze. Here, Lisa explains how a great PR narrative is beneficial for a brand, especially in the cannabis beverage category.