In this episode of the Wine Whiskey Weed Show, Sid Patel speaks with Matthew Citriglia, Director of Education at Southern Glazer’s Wine & Spirits, to discuss how hospitality and education form the backbone of successful sales strategies.

Learn how to train a strong sales team, the consultative approach to selling, and insights into regional trends that can boost sales.

This episode is a must-listen for brand owners, distributors, and sales professionals in the beverage industry.