Dustin Ingle, CEO of Insulation Commandos, shares his journey from the military to franchising and discusses the services provided by Insulation Commandos in the home performance industry. The company focuses on retrofitting existing homes to improve energy efficiency and offers services such as attic retrofit, pest control, sound mitigation, and more. They generate leads through various marketing strategies, including digital advertising and targeted postcards. The onboarding process includes a pre-launch program and training in Van Nuys, California. 

Takeaways

-Insulation Commandos focuses on retrofitting existing homes to improve energy efficiency
-Services offered include attic retrofit, pest control, sound mitigation, and more
-The Item 19 in the FDD shows the Van Nuys, CA location generating over $1 million in revenue with an average ticket of $3,800
-Ideal candidates for Insulation Commandos are those with a dominant and aggressive personality, preferably with a sales background
-Hot markets for the franchise include Dallas, Boston, Philadelphia, and Atlanta

Chapters

00:00 Introduction and Background
05:29 Insulation Commandos: Bringing Military Precision to Insulation
08:27 The Home Performance Industry and Market Size
12:10 Services Provided by Insulation Commandos
14:26 Marketing and Branding Strategies
23:10 Custom Integrations with ServiceTitan
25:36 Onboarding Process and Training
28:41 Investment and Earnings Potential
32:26 Ideal Candidates for Insulation Commandos
34:05 Conclusion

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Mike Halpern, CAFC
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