When I started my very first true cold-outbound SDR role, I picked up a copy of "Smart Calling" written by Art Sobczak.

Crazy to think that some of these very tactics are still applicable in today's selling world.

What is a 'Smart Call': 1:29

Is cold calling dead or dying, according to Art: 3:45

'Smart Calling' research process example: 6:00

Social Engineering: 9:56

How reps can build more confidence: 13:18

Importance of positivity & "micro wins": 19:00

Inspiration for writing this book?: 21:00

How aspiring SDRs can leverage the "Smart Calling" process to land their next SDR role: 25:00

Purchase a copy at smart-calling.com

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