Today we’re getting into a topic that Doug brought up during the Customer Experience episode - RevOps being a wartime discipline.

Disclaimer: Doug doesn’t like this topic from the get go because he thinks sales and business have used wartime analogies for far far too long. It tends to over-inflate the existential risk of things. From a metaphor standpoint it’s common, so Doug is happy to address the topic today.

Questions addressed in today's episode:

• What is a wartime discipline? 
• Why does RevOps get treated as a wartime discipline?
• What is chaos?
• If you are in trouble, if you are in wartime, does RevOps not have a role there?

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