Kailey Hope was running a home daycare center when the Covid pandemic started to destroy her livelihood. She impulsively created a backroom operation, bought a machine with her husband to help make freeze-dry candy, and started selling it at local farmers' markets. 

Three years later, as the Founder and CEO of Freezies Treats, she has more than a million social media followers and has developed more than 200 products. With more than 9000 affiliates worldwide, her business is forecast to make $ 5 million in sales this year. She's just opened her first "bricks and mortar" store in her hometown of Grand Junction, CO. 

In this episode, Kailey chats with Liss 'N Kristi about her passion for candy, putting smiles on children's faces, and how the business exploded.

VISIT:- 

https://www.freezies-treats.com/
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@Kaileyhope

@freezies_treats






STORIES

00:00 - Start

00:12 - Introducing Kailey and her success on social media

01:45 - The home daycare center and Covid

02:47 - "My last savings went into these crazy machines"

05:03 - The business explodes

07:28 - Teaching social media skills to 9,000 affiliates

08:45 - Giving the joyful experience

09:29 - How to 'flip' the worst reviewers

10:13 - Opening the bricks and mortar store in Grand Junction

12:44 - The importance of connecting with customers

13:35 - ASMR - that pleasant tingling sensation

14:52 - "You're the Neiman Marcus of candy"

15:50 - The bite experience

17:15 - The Sour Challenge

18:28 - Tales of "disaster recipes"

22:55 - Donations to childhood cancer charities

24:34 - Having a child as the business took off - back at work four hours later

30:15 - What you cannot freeze-dry

32:25 - Filming new flavors for the web, every Friday

37:20 - One piece of advice? leave your safe zone