In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today.

From influencer fatigue and trust erosion to why follower count is no longer the primary success metric, this conversation explores how relatability, engagement, and connection now outperform reach. You’ll learn when micro-influencers drive real action, when macro still makes sense, and why influencers can’t fix unclear messaging, weak funnels, or broken strategy.

If you’re questioning whether influencer marketing is actually worth the investment—or wondering why past campaigns didn’t convert—this episode will help you decide when to use influencers, how to use them wisely, and when to focus on owned content instead.

If this episode changes how you think about influence, share it to your stories and tag @youherditherepodcast—because influence isn’t about being seen by everyone, it’s about being trusted by the right people.