Drowning in content chaos? You might be ready to hire a social media pro. This episode covers the signs it's time to outsource, what to expect from an agency or freelancer, and how to get the best ROI for your budget.

🚨 If social media feels like a chore and not a business tool, press play on Wednesday 09/10. Then tag us @youhearditherepodcast and let us know your biggest takeaway!

What do high-rise listings, viral real estate reels, and 1.8 million TikTok likes have in common? 👀 For Joe Vairo, it’s just another day in the South Florida market.

In this episode, Joe joins Kassie to break down how social media is transforming real estate—from TikToks that turn into $2M deals to creating content that builds real trust.

Plus, why Fort Lauderdale is blowing up, what new agents get wrong, and how to actually stand out online.

🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

What do high-rise listings, viral reels, and 1.8M TikTok likes have in common? For Joe Vairo, it’s just another day in South Florida real estate. 🏙️

Stream Episode 8 on 09/03 — and find out how social media turns content into clients.

Content creation doesn’t have to feel like a second full-time job. In this episode of You Herd It Here, Kassie and Sofia share how batching, scheduling, and repurposing can help you create smarter, not harder.

From practical tools like Later, Hootsuite, and Agorapulse to simple mindset shifts like “done is better than perfect,” you’ll learn how to build a content system that fits your life. Discover how to turn one idea into five posts, why planning frees your creativity, and how to stop ghosting your audience once and for all.

Whether you’re running a business, growing a side hustle, or just tired of last-minute posting, this episode is your guide to consistency without burnout.

🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

Episode 7 “Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul” will change the way you think about creating and planning content.🧠

Whether you’re running a business or building a personal brand, this episode gives you the tools to post smarter, not harder. 🚀 Dropping 08/27.

🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

From Allure to Glamour and Good Housekeeping, journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product.

They explore how social media reshaped the industry, what makes a trend truly stick online, and why authenticity beats algorithms every time. Marci also dishes on memorable celebrity interviews, how brands can stand out in a crowded feed, and what she wishes influencers would stop doing altogether.

If you’ve ever wondered what it takes to create content that actually connects—whether you’re a brand, a creator, or just obsessed with beauty—this episode is your backstage pass.

🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

📲 Want to connect with Marci? Follow her at @marcirobin or visit https://www.marcirobin.com

💄 Beauty meets social media. In this episode, Kassie Meiler sits down with journalist Marci Robin (Allure, Glamour, Good Housekeeping) to unpack how captions became the new headlines, what makes beauty trends go viral, and why authenticity always outperforms the hype.

You don’t need to be on every platform—you need to be on the right ones.

In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

You don’t need to be on every platform—you need to be on the right ones.

In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

📊 The most overhyped & underutilized platforms in 2025

🎯 How to pick the best platform for your audience & energy level

💡 The “vibe” check: What each platform is really good for

🤝 Why your personal brand & business brand need to work together

📌 A rapid-fire cheat sheet for every industry—from nonprofits to real estate

Whether you’re a solopreneur, service provider, or growing team, this episode will help you ditch platform FOMO, focus your energy, and show up where it actually counts.

🎧 Subscribe, rate, and follow @youherditherepodcast for more social media strategy that actually works.

LinkedIn is no longer just for résumés—it’s your digital reputation.

In this episode of You Herd It Here, Kassie sits down with brand strategist and storytelling expert Connor Storch, founder of Co. Story Branding & Marketing, to talk all things LinkedIn. From profile upgrades to post frameworks, we’re diving into what it really takes to build a scroll-stopping personal brand—and why LinkedIn is the platform to watch in 2025.

👤 Why your LinkedIn About section might be costing you leads

🧠 Connor’s storytelling secrets for clarity, consistency, and growth

🪞 The one mindset shift professionals need to make on LinkedIn

✍️ How to write posts that build trust—without trying to go viral

Whether you’re a job seeker, founder, or creative, this episode is packed with practical gems to help you show up with purpose, grow your presence, and own your story.

🎧 Don’t forget to subscribe, rate, and follow @youherditherepodcast for more episodes like this.

Goldfish attention span study: https://time.com/3858309/attention-spans-goldfish/