Burnout, chronic stress, and misinformation aren’t signs that your body is broken—they’re signals asking for support. In Episode 23, Kassie sits down with Dr. Jessika Negrin, board-certified Doctor of Acupuncture and founder of Gatherise Wellness, to unpack how modern medicine, holistic care, and social media can work together to heal, educate, and empower.

From nervous system regulation and accessible medicine to building trust online as a licensed practitioner, this conversation explores how Jessika uses digital education to extend care beyond the clinic—without losing compassion, credibility, or boundaries. If you’ve ever felt overwhelmed, dismissed, or curious about holistic healing, this episode is your reminder that balance is possible and education is power. YHIH EP 23 Transcript

🎙 Subscribe & follow @youherditherepodcast for more conversations at the intersection of social media, wellness, and real life. If this episode resonated, leave a review and share it with someone who could use a little more balance.

➡️ Connect with Dr. Jessika and learn more about her work by following @gatherisewellness and @drjessika_

In Episode 22 of You Herd It Here, Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026.

The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveals about what’s actually working — and what’s quietly falling apart.

They unpack the biggest holiday marketing mistakes brands keep repeating (hello, last-minute planning and endless discounts), why “posting just to post” never pays off, and how ignoring emotional storytelling costs you more than a bad CPM. On the flip side, they spotlight what did work in 2025: community-driven content, clear messaging, smart retargeting, personality-led campaigns, and systems built to scale without burnout.

You’ll walk away with tangible lessons you can apply immediately — how to audit your workflows, balance ads and organic, plan earlier, simplify your messaging, and use holiday analytics as a blueprint for the year ahead.

If you want 2026 to feel intentional instead of reactive, this episode is your playbook.

🎙 Subscribe & follow @youherditherepodcast for more strategy-forward conversations. If this episode sparks ideas, share it to your stories and help more marketers join the herd.

You’re craving connection, searching for your people, and wondering how to build a community that feels real—but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career.

From coworking desks to international trips, art clubs to supper clubs, Kassie and Julia explore what it means to gather people in a world that often feels disconnected. Whether you’re building a career, a creative practice, or a circle of friends, this episode is your reminder that community isn’t found… it’s created.

🎙 Subscribe & follow @youherditherepodcast for more conversations on creativity, connection, and the humans who make life better. If this episode resonates, leave a review or share it with someone who’s looking for their people.

➡️ Connect with Julia and explore her creative gatherings by following: @jserg @jsergcreative @artclubftl

You’re overthinking, second-guessing, and holding back—but not because you lack talent. In Episode 20, Kassie and Lizzie Eaton break down how empathy, listening, and a little confidence can transform your career, your content, and your community.

From customer experience and communication to building a foodie brand without the cringe, this episode is your reminder that showing up authentically is the real strategy.

🎙 Subscribe & follow @youherditherepodcast for more episodes like this. If this one inspired you, leave a review and share it with someone who needs the nudge.

➡️ Connect with Lizzie by following @liz_eatzz

In Episode 19 of You Heard It Here, Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead.

From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the mark — they burn you out, drain your time, and distract you from what actually moves the needle.

You’ll learn why posting every day isn’t the magic fix, how trend-chasing leads to weak strategy, and what happens when you create for the algorithm instead of your audience. And of course, they’ll walk you through what to focus on instead: clear messaging, sustainable schedules, data-driven decisions, and community-building that lasts.

If you’re ready to stop spinning your wheels and start seeing real growth — this episode is your reset.

🎙 Subscribe & follow @youherditherepodcast for more episodes like this. If this one hits home, drop us a review so more marketers can find the herd.

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back.

From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this. If this one fired you up, leave a review and share it with someone who needs the pep talk.

➡️ Connect with Andrew and Avion PT by following @andrew.geil @avionpt

So you boosted a post… and nothing happened? In Episode 17, Kassie and Sofia break down why that is—and what actually works when you're spending real money on social.

From targeting and budgeting to creative and data, this is your no-fluff Paid Ads Playbook. Whether you’re new to ads or scaling campaigns, learn how to run paid social that actually performs.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die.

Whether you’re refreshing your brand or just trying to explain it better, this one’s for you.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this and visit http://www.melissalarrea.co to connect with Melissa.

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one.

In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the start-stop cycle.

💡 Actionable tips to stay consistent without burning out—and why momentum matters more than perfection.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe.

In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room.

🎯 No fluff, just a real convo between a creator and strategist who’ve seen what works—and what totally flops.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you love it — drop us a review so more marketers can join the herd.