Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected.

In Episode 34, Kassie and Sofia break down why brand “failures” and unplanned moments often outperform the most polished campaigns. From a confusing Reformation email that turned into a viral TikTok, to a single Topgolf comment that became a full experience, to the rise of the “Staples Baddie” driving real foot traffic, this conversation explores how authenticity, speed, and storytelling fuel what actually wins online.

If you’re a founder, marketer, or anyone building a brand on social media, this episode is a reminder that the best opportunities aren’t always planned. They are noticed, embraced, and acted on in real time. Sometimes the moment that feels like a mistake is the one that gets people paying attention.

🎙 Subscribe and follow @youherditherepodcast for more conversations at the intersection of social media, digital behavior, and brand strategy. If this episode changed how you think about going viral, share it with someone who needs to hear it.