One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house?

In Episode 36, Kassie and Sofia break down what this decision actually looks like in real life. From the fast-paced, multi-client world of agency work to the deeper, more focused experience of working in-house for one brand, this conversation explores how each path shapes your day-to-day, your skill set, and your long-term growth.

They get honest about what new grads often expect versus the reality of entry-level roles, the importance of building foundational skills like communication and adaptability, and why your first job is less about title and more about what you’re learning. Whether it’s managing multiple industries in a single day or diving deep into one brand’s strategy over time, both paths offer valuable experience in very different ways.

If you’re graduating soon, considering a career pivot, or mentoring someone entering the marketing world, this episode is a clear, practical guide to making that first big decision.

🎙 Subscribe and follow @youherditherepodcast for more conversations at the intersection of social media, career growth, and brand strategy. If this episode helped clarify your next step, share it with someone who needs to hear it.

Most business owners think growth comes from going viral. More views, more followers, more trends. But real growth doesn’t come from hype—it comes from discipline.

In Episode 35, Kassie sits down with Matthew Brenner, founder of Double Your Dojo, to break down why so many businesses are chasing tactics instead of building systems. From the concept of “black belt discipline” to the idea that growth is really about retention, trust, and revenue, this conversation challenges everything people think they know about scaling a business.

From martial arts to marketing, they explore why consistency beats intensity, why viral content can be misleading, and how community, partnerships, and real-world connection often outperform paid ads. They also unpack the hidden cost of constantly pivoting strategies—and what it actually takes to build something sustainable.

If you’re a business owner, marketer, or entrepreneur trying to grow online, this episode is a reminder that success isn’t built overnight. It’s built through habits, systems, and showing up even when it’s not exciting. The businesses that win aren’t chasing attention—they’re earning trust over time.

🎙 Subscribe and follow @youherditherepodcast for more conversations at the intersection of social media, digital behavior, and brand strategy. Follow Matthew at @blackbeltbrenner1 for more insights on disciplined growth. If this episode shifted how you think about growth, share it with someone who needs to hear it.

Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected.

In Episode 34, Kassie and Sofia break down why brand “failures” and unplanned moments often outperform the most polished campaigns. From a confusing Reformation email that turned into a viral TikTok, to a single Topgolf comment that became a full experience, to the rise of the “Staples Baddie” driving real foot traffic, this conversation explores how authenticity, speed, and storytelling fuel what actually wins online.

If you’re a founder, marketer, or anyone building a brand on social media, this episode is a reminder that the best opportunities aren’t always planned. They are noticed, embraced, and acted on in real time. Sometimes the moment that feels like a mistake is the one that gets people paying attention.

🎙 Subscribe and follow @youherditherepodcast for more conversations at the intersection of social media, digital behavior, and brand strategy. If this episode changed how you think about going viral, share it with someone who needs to hear it.

People don’t hire you for your listings, they hire you for how you show up.

In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in today’s market and why personal story is often the deciding factor.

With a background in fashion, advertising, photography, and healthcare leadership, Sarah shares how her journey shaped the way she connects with clients and shows up online. From referrals and reputation to video and authenticity, this conversation explores why agents who only post listings are getting overlooked and what actually drives real results.

If you’re building a personal brand or growing a service-based business, this episode is a reminder that trust isn’t built through perfect marketing, it’s built through consistency, connection, and being real.

🎙 Subscribe and follow @youherditherepodcast for more conversations on social media, branding, and business growth.

➡️ Connect with Sarah Galperin across Instagram, TikTok, Facebook, and more to follow along for real estate insights and lifestyle content across South Florida @sarahsellssofla

Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time.

In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting about small businesses online, this conversation explores what reputation management really looks like today.

If you’re a founder, marketer, or anyone building a brand online, this episode is a reminder that reputation isn’t controlled—it’s co-created. And whether you participate in the conversation or not, people are already having it.

🎙 Subscribe & follow @youherditherepodcast for more conversations at the intersection of social media, digital behavior, and brand strategy. If this episode made you rethink how you post, comment, or engage online, share it with someone who needs to hear it.

Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity.

In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez, to unpack what trust actually looks like in both law and social media. After starting his career defending major insurance companies, Alex now advocates for homeowners and business owners across Florida—and that experience on both sides completely reshaped how he approaches clients, credibility, and showing up online.

From referrals and reputation to educational content and authenticity, this conversation explores why people don’t just hire expertise—they hire someone they trust. Alex shares why overly polished marketing can backfire, why plain language builds credibility faster than legal jargon, and how answering real questions online helps people long before they ever call a lawyer.

If you’re building a personal brand, running a professional service business, or trying to show up online without losing authenticity, this episode is a reminder that authority isn’t built through perfection—it’s built through consistency, clarity, and connection.

🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, behavior, and brand-building. If this episode resonated, leave a review and share it with a founder or professional who needs to hear it.

➡️ Connect with Alex Lopez and follow Tarnovsky Lopez for more educational insights on property insurance law. https://www.facebook.com/tarnovskylopezpllc/

https://www.instagram.com/tarnovskylopezlaw/

In Episode 30 of You Herd It Here, Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airtime.

As Super Bowl Sunday becomes a second-screen event, attention is split between TVs and phones. This conversation explores why participation now beats interruption, why engagement matters more than impressions, and how timing, relevance, and brand voice can generate massive impact without a massive budget.

If you’re rethinking how your brand shows up during major cultural moments—or wondering whether big production spend is even necessary—this episode will help you shift from TV-first to social-first thinking.

If this episode changes how you think about marketing, share it to your stories and tag @youherditherepodcast—because the real win isn’t being seen, it’s being talked about.

You don’t need perfection to build trust—you need clarity, confidence, and connection.

In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space, to unpack what swiping culture can teach us about social media strategy, elimination psychology, and long-term brand growth.

From instant gratification and comparison culture to authenticity, storytelling, and why hesitation kills both chemistry and conversion, this conversation breaks down what it really takes to build relationships—online and off. If you’re building a brand, refining your messaging, or trying to stand out without sounding like everyone else, this episode is your reminder that it’s not about impressing. It’s about not getting eliminated.

🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, behavior, and brand-building. If this episode resonated, leave a review and share it with a founder who needs to hear it.

➡️ Connect with Noelle for more insights on modern dating and digital behavior. https://www.linkedin.com/in/noelleebarnes/

In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today.

From influencer fatigue and trust erosion to why follower count is no longer the primary success metric, this conversation explores how relatability, engagement, and connection now outperform reach. You’ll learn when micro-influencers drive real action, when macro still makes sense, and why influencers can’t fix unclear messaging, weak funnels, or broken strategy.

If you’re questioning whether influencer marketing is actually worth the investment—or wondering why past campaigns didn’t convert—this episode will help you decide when to use influencers, how to use them wisely, and when to focus on owned content instead.

If this episode changes how you think about influence, share it to your stories and tag @youherditherepodcast—because influence isn’t about being seen by everyone, it’s about being trusted by the right people.

You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool.

From early experimentation and founder-led credibility to transparency, boundaries, and avoiding burnout, this conversation breaks down what it really looks like to scale with purpose in one of the most saturated industries online. If you’re building a brand, creating content, or navigating social media as a founder, this episode is your reminder that longevity always beats likes.

🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, business, and brand-building. If this episode resonated, leave a review and share it with a founder who needs to hear it.

➡️ Connect with Zach and explore Formula Z by following @formulazcosmetics and @zachdishinger