You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back.

From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this. If this one fired you up, leave a review and share it with someone who needs the pep talk.

➡️ Connect with Andrew and Avion PT by following @andrew.geil @avionpt

So you boosted a post… and nothing happened? In Episode 17, Kassie and Sofia break down why that is—and what actually works when you're spending real money on social.

From targeting and budgeting to creative and data, this is your no-fluff Paid Ads Playbook. Whether you’re new to ads or scaling campaigns, learn how to run paid social that actually performs.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die.

Whether you’re refreshing your brand or just trying to explain it better, this one’s for you.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this and visit http://www.melissalarrea.co to connect with Melissa.

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one.

In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the start-stop cycle.

💡 Actionable tips to stay consistent without burning out—and why momentum matters more than perfection.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe.

In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room.

🎯 No fluff, just a real convo between a creator and strategist who’ve seen what works—and what totally flops.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you love it — drop us a review so more marketers can join the herd.

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process?

In Episode 13, Kassie and Sofia break down the good, the bad, and the cringey of using AI in social media—from time-saving hacks to brand voice nightmares—and how to strike the right balance.

🤖 Real talk, no tech-bro jargon—just smart ways to use AI without losing your authenticity.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.

What do high-budget brand campaigns, cinematic drone shots, and podcasts that actually stick have in common? According to Adam Lalani, it all comes down to powerful storytelling that captures attention and drives action.

In this episode, Kassie sits down with the founder of Lalani Media to talk about what makes branded content perform in 2025, why YouTube is winning, and how podcasting is still flying under the radar as a business growth tool. From client wins to creative challenges, Adam shares the behind-the-scenes secrets to content that doesn’t just look good—it converts.

🎥 Let’s talk scroll-stopping video, smart content strategy, and the underrated power of podcasting.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.

Is your social media strategy just... not selling? 🤷‍♀️ In this episode, Kassie and Sofia break down the content funnel—a game-changing way to turn casual scrollers into loyal customers without sounding like a used car salesman.

You’ll learn:

📌 What the funnel actually is (in plain, non-cringe terms)

📌 Why "salesy" isn't about selling, it's about timing

📌 How to attract, engage, and convert without being pushy

📌 Real examples from GOAT Social Media's client playbook

📌 Tools + tactics to track, tweak, and grow your strategy

Plus: what most brands get totally wrong—and how you can fix it.

If your feed feels all over the place, this episode will help you align your content with strategy. Your audience won't just buy from you... they’ll thank you.

🎙 Tag us @youherditherepodcast and share: What part of the funnel are you focusing on next?

How do you make B2B content actually connect? Aisha Sheik, Global Digital Marketing Manager at IGEL, joins us to break down how to bring real personality to LinkedIn, avoid sounding like a robot, and stand out in a crowded feed — no matter your budget.👀

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.

Feeling overwhelmed by your social media to-do list? If you're stuck in a loop of inconsistent posting, drowning in DMs, or simply burnt out by the content grind—this is your sign. In this episode, we break down the real indicators that it's time to bring in a social media manager or agency. Whether you're scaling your brand or saving your sanity, we’re talking strategy, budget, expectations, and how to avoid common hiring mistakes.

🎯 When to DIY vs. delegate 📉 Red flags in agency proposals 💡 How to make your investment actually work for you 🧠 And why trusting the experts = real growth

🚨 If social media feels like a chore and not a business tool, press play. Then tag us @youhearditherepodcast and let us know your biggest takeaway!