More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday.

Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Bradley, global eCommerce Design Director at Unilever. In his role, Oliver helps create a better online experience for shoppers as more of Unilever’s business shifts to the eCommerce channel.

Andrew and Oliver discuss how mobile is changing the way consumers shop, ways to improve the online shopper experience through mobile ready hero images (conversion is proven to be stronger from mobile ready hero images than standard conventional pack shots), and some of the significant uplift in sales that Unilever-owned brands such as Magnum have experienced since implementing these images.