What if your next pay rise actually made you poorer?

In this episode of Beyond the Market, I explore lifestyle creep, the silent trap where more money leads to more spending, not building that freedom.

From bigger homes and luxury cars to endless upgrades that drain your pay rise before it lands, lifestyle creep quietly kills your income and that financial independence.

Drawing on Stoic wisdom from Epictetus, we discuss real-world stories from wealth planners and high earners who look successful on the outside but are living paycheck to paycheck on six-figure salaries.

You’ll see why linking your identity to spending is one of the biggest financial mistakes you can make and how to reframe your money habits to buy back time, choice, and freedom.

Because success isn’t about how much you earn — it’s about how much freedom you keep.

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