If you’ve ever been in sales or a company, you’ve most likely heard of an ideal customer avatar. In business, these avatars are “created” so that the business knows exactly who they want to attract. While it’s nice to think the world is your oyster, it’s not. It’s a big mistake to try and sell to everyone. Not only is it exhausting, but you could be talking to people who aren’t even interested. Do you know who you are trying to attract to your organization?