Forty percent undecided with early voting days away is not a “settling” primary, it’s a scramble. We walk through the latest Albuquerque Journal poll in the New Mexico Republican governor race and explain why the usual rules shift when nobody has enough money to “drop the hammer.” From Albuquerque name ID to regional splits, we map what actually moves votes in a low-information statewide primary.

Then we get specific about messaging. We react to Doug Turner’s polished introduction ad, Duke Rodriguez’s crime ad, and the fresh wave of attacks via PAC mailers and campaign texts. We also talk candidly about endorsements, why we don’t treat them as magic, and what a smart late-game strategy should look like when time is short and attention is scarce.

The back half of the show pulls lessons from beyond New Mexico. We break down Spencer Pratt’s surprising Los Angeles mayor ad and what it teaches about emotional connection, shift to Iran and the oil pressure strategy that may be working even as politics and gas prices complicate the story, and hit the Spirit Airlines meltdown through the lens of competition, mergers, and airfare prices. We close with a data-driven look at how millennial dads spend more time with their kids than past generations, plus a quick family trip update, listener mail, and game camera moments with elk and bears. Subscribe, share the show with a friend, and leave a rating and review so more people can find us.

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