In this episode of Zero to CEO, entrepreneur and growth marketing expert Ross McDaniel unveils his secret formula for attracting and converting high-quality customers. Listeners will learn strategies for generating a steady stream of valuable leads, accumulating five-star reviews, and turning satisfied customers into vocal advocates. Ross dives into the importance of online reviews, how to create a referral system that drives word-of-mouth growth, and the nuanced decision of when to invest in paid advertising. This episode is packed with actionable insights, making it a must-listen for anyone looking to build a robust customer base and achieve measurable revenue growth.