Three Word Podcast

Episode 284, Protect Your Focus

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Episode Summary

In this episode of The Three Word Podcast, Lisa talks directly to sales professionals about the real competitive edge in today’s market: focus. It’s not just about working harder or longer—it’s about defending the time and energy that actually grows your pipeline, your income, and your confidence.

You’ll learn how to treat your focus like a revenue strategy, not a nice-to-have, and walk away with simple, repeatable habits you can put into practice this week.

In This Episode, You’ll Learn:

  • Why most sellers don’t have a time problem—they have a focus problem

  • How top performers protect their prospecting and follow-up time

  • The mindset shift from “things happening to me” to owning your day

  • What real sales focus looks like in day-to-day activity

  • Three simple moves you can use today to get back in control of your business

    Key Moments & Flow (5–6 minutes)

    • 00:00 – Welcome & Setup

      Lisa introduces the three words Protect Your Focus and explains why distraction is every seller’s true competitor.

    • 01:00 – Focus as a Revenue Strategy

      The difference between a reactive seller and a creator seller—and how the same 8 hours can produce very different results.

    • 02:00 – Breaking Down the Three Words

      • Protect – Guard your prospecting, follow-up, and thinking time

      • Your – Owning your choices, your priorities, and your effort

      • Focus – Choosing what matters most and giving it your full attention

      • 03:15 – Three Practical Moves to Use Today

        1. Block a daily Revenue Power Hour

        2. Choose your Top 3 priorities each morning

        3. Use a “Not Now” List to park distractions and stay on task

        4. 04:30 – What Sellers Need to Hear Today

          The reminder that knowing isn’t the problem—consistent execution is.

        5. 05:00 – Weekly Challenge & Close

          Lisa gives a simple 5-day challenge to help sellers feel more in control, more productive, and more confident in their pipeline.

          One Big Takeaway

          Your focus is your advantage. When you protect your focus, you protect your future revenue.

          This Week’s Challenge

          For the next 5 business days:

          1. Schedule a daily Revenue Power Hour on your calendar.

          2. Write down your Top 3 revenue-driving actions each morning.

          3. Keep a Not Now List and push distractions to after your focus time.

            At the end of the week, ask:

            • Did I feel more in control of my day?

            • Did my meaningful activity go up?

            • Do I feel better about my pipeline?

              Team / Sales Meeting Discussion Questions

              If you’re a sales leader or using this with your team:

              1. Where are we losing the most focus during the day?

              2. What would it look like if everyone protected one Revenue Power Hour daily?

              3. How can we support each other in saying “Not now” to low-value distractions?

                Until Next time.

                 

                Connect with Lisa:

                https://www.linkedin.com/in/lisathal/

                http://threewordmeetings.com

                http://threewordpodcast

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                Three Word PodcastBy Lisa Thal
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